I thought it was really cool and I would love to read it." Consider a client who wants to launch a television advertising campaign, for instance. A great creative director knows how to get their team to work together and produce quality projects. Greetings ! There is a major difference a Creative director and a creative strategist. Creative Director - collective consciousness of the project, This kind of training is intended to get you ready for more senior positions, like being a creative director. The director works closely with individuals from the following departments: Coordination of the roles of the videographer, photographer, animator, and design director is the responsibility of the art director. We need to be able to work with our teams such that creativity thrives rather than is suppressed. What is the structure and function of chloroplast? Paradoxical human beings: They've worked shitty jobs, They've experienced the grind and have moved beyond the need to reinvent the wheel for every Brand strategists fully immerse themselves in almost every aspect of the brand, from framing the vision, mission, positioning, and message to the audience and competitor research, and the go-to-market strategy. For the role ofcreative director, a portfolio of your talents and past work is more important than a resume while marketing your skills and talent is just as important as your skills. And itsundeniable that content marketing has played an important role in this transformation. Generally, in the US, those terms would be interchangeable IF the agency is on the small size. In medium to large size agencies, there are: * Creat Your experience working with different types of projects will help you get hired faster; youll also find your job easier. A successful creative director knows how to keep a project on track, manage multiple projects and collaborate effectively with other team members. This includes overlooking the progress of a design project, meeting deadlines, holding meetings, and all of the other tasks that come with working with clients. The director also ensures the team is meeting all their deadlines. But first comes the core thought.). No experience or application is required! A bad creative director will instead focus less on the work environment and more on themselves. Good Creative Directors Listen to Their Teams Opinions (Bad Ones Believe That They Already Know Everything). Apply for an internship at an advertising agency or studio. 5) Inflating titles and self-imporatance increases Agency rates and profits. Do Content Directors and Creative Directorshave different skill sets, or are their skills transferable? By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. Big thanks to all the speakers, moderators and attendees for making this edition of Content Conversations a success! They are able to inspire creativity and work well with different personality types. There are lots of similarities between the two roles: they both need to be able to understand audiences; they need to be able to tailor and build content/ads that deliver to that particular audience. You need to have some prior experience in the industry to be eligible for a position as a creative director. They assist clients in resolving issues by responding to questions in a timely and professional manner. For those who plan on becoming a creative director, pay attention to these small details and work them into your position. A majority of these professionals oversee graphics and art for advertising agencies that create advertising campaigns, publications, entertainment experiences and more. Let us know: contact[at]bestcareerguide.com. On the one hand, WebArt Director is usually more hands on, CD is usually leading the charge, defining the styles, managing the freelancers and clients, etc. As technology grows and changes, so does design. Isabella is passionate about technology and the digital space. New methods are created regularly and different creative approaches are utilized in order to take a companys brand design forward. Even though most marketing and creative directors have a college degree, it's possible to become one with only a high school degree or GED. Later on in your career, you could end up with the title marketing vice president. It's real problem. A good creative director knows this responsibility and leverages their team to their advantage, making sure that the projects are evenly distributed and handled by the designers who will do their best job on the assigned project. wow, I have never thought about Sr. titles in that way before, you have opened my eyes. Your job is to take the strategy and bring it to life with your experience and expertise, and put it into execution. You can gain practical experience in the field and a better understanding of what the job entails by working with an experienced professional. The creative director position usually requires a bachelor's degree or master's degree in a specific creative field, such as marketing, graphic design, or fine arts. We write about visual identities and design processes while running a brand guidelines system for designers. In my experience many places have combined all three into one all-inclusive role. Top 5 Lessons in Product Management How to be a great product manager. Marketing and creative directors determine the creative vision of a brand or project and manifest that vision through digital, print, and film installations. They also believe in its importance and fight for it. A welcome articulation on formerly blurry lines between roles. I.e. As long as everyone is on the same page, creativity will flow and success will be attainable. Available soon: Digital agency's social media & community optimizer. WebA creative directors role involves providing creative vision and effective team management. Finally, ensure quality standards by ensuring that all team members are working towards the same goal. a UX Director. They will not care if the employees are motivated or happy as long Additionally, she has presentation skills in order to make outstanding pitches. Your email address will not be published. On the other hand, Content Directors are (or at least should be) more focused on building content platforms, they shouldpotentially be seen as the editor-in-chief for a brand. Being a creative director is one of the highest Its yourcreative direction, your unique way of narrating and communicating the brand vision that reaches the public. They are able to manage a budget and ensure that their team has the resources they need to create their best work. The creative director heads the overall team of specialists such as art directors, copywriters and design directors. : wow, that is the most beautiful, best crafted XXX i have ever seen, it really looks better than ones I have seen before. The creative director heads the overall team of specialists such as art directors, copywriters and design directors. Whichcareer pathis the best for you? If its a service that doesnt need a new concept/thought/strapline created first,then you need a UX director and a Design Director (not a creative director). More images here: http://www.boredpanda.com/athlete-body-types-comparison-howard-schatz/ and more beautiful photography here: http://www.howardschatz.com/, To view or add a comment, sign in Copywriters, designers, and other team members collaborate closely with creative directors, who approve projects before submitting them to clients. A successful creative director has strong communication, presentation, problem-solving and project-management skills. Although you might not limit yourself to just one title when doing self-promotionso for instance maybe Creative Direction | Art Direction | Design Consultant or something. Creatives have gone from their original role of creating TV commercials, into creating exciting engagement pieces that really fit into peoples lives. Although you might not limit yourself to just As you can see above, there is a fine line drawn between good creative directors and bad creative directors that is all determined by approach. More often than not, these directors will also take over the project themselves and handle tasks on their own if they believe their team is not capable of doing it or if they see members not handling tasks in the way that they see fit. They will also encourage themselves and their teams to be more creative and push the boundaries of what is considered normal and functional. Having a team means having several people with varying likes, opinions, and experiences that have allowed them to move forward in the design world. A bad creative director will instead focus less on the work environment and more on themselves. Most effective size for a creative team is three. This is about creating and communicating something new, or it's finding a new way to say something that has been said before. Creative director vs. art director A creative director is the brain behind all creative operations and tends to pitch creative concepts to others. That they are all different crafts! The lead designer is responsible for developing the overall concept of the product or service, while also overseeing all aspects of design - from research and ideation to creative conceptualisation and design. The creative director is responsible for building and managing the branding and vision for a variety of print and digital products. A good creative director knows that innovation and creativity are necessary and will do their best to constantly seek out new design knowledge in order to improve their abilities and keep up with the times. Fill any skill or knowledge gaps the team may have. Creative Lead Job in Baltimore, MD. Where I come from the title "Creative" of the CD, entitles you to take a call on both art and copy. Answer (1 of 6): I dont think you would appreciate me saying that this is a very good question because it is most likely that if the person who attempts to answer your question says that - rest assured the person does not have a proper answer to it. The most common foreign language among marketing and creative directors is Spanish at 45.8%. Brandpad is a brand guidelines system made for studios and companies that are passionate about brand identities. I am Interactive Creative Director at Amazon. But of course, knowing which skills you will need the most will help you get there faster. What are the different types of Note down the skills you have, the skills youll need, and the skills you want to focus on. This is where the experience of the director takes center stage. Theaverage age of an employedcreative directorin the US is 40 years old, so be prepared to get that experience under your belt. Now, what's a career path you ask? See, both CD and FD are senior job titles, both job titles have 2 words, both titles have Director as the 2nd word, both work in an agency, both want to help create good creative work. Ultimately, this person is responsible for ensuring that the brand maintains its overall message while also expanding its reach. What is creative lead vs creative director? They will also be responsible for developing brand strategy, creating visuals, and overseeing all creative production. In-depth knowledge of each of these fields is necessary to become asuccessfulcreative director. In her free time, she enjoys spending time with her family and reading. A successful creative director knows how to keep a project on track, manage multiple projects and collaborate effectively with other team members. They are responsible for the look and feel of a project, as well as the overall design. They oversee the production of commercials, the release of magazine covers, and other tasks that require visual input. They are responsible for coming up with ideas for new products, services and designs. The course Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. The brand strategist analyzes different marketing channels and growth opportunities and develops strategies to achieve brand awareness, adoption, and ultimately loyalty. They may be excellentgraphic designersor editors in their own right, butcreative directorsdont spend their time with technical execution but, as you might have guessed,creative direction. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. However, you'll typically need seven to ten years of experience working in your field in order to be successful. At first, creative director and brand strategist may sound like similar roles, but they are actually very different. The creative director is typically the head of the creative team. 4. The lead for a brand's content strategy is someone who ensures that all of the brand's narratives and messaging is in support of the overall content strategy. I was offered a salary of 3.5 Lakhs per month in a company in Bangalore. I could not even work there for 3 weeks due to their micro management and A creative director is in control of the whole creative process. Lets hear theCreative Directors point of view. An idea is approved by the creative director, and work on the project then starts. This difference in pay can be due to many factors, such as experience and skill set. Good Creative Directors Manage and Nurture Their Team (Bad Ones Micromanage and Criticize). Art directors are a happy career because they are able to work with a wide range of clients and projects. The creative director comes up with the idea and foresees the bigger picture, while the art director executes the former's vision. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. I won't see this problem in the same way ever again.. 1. In this blog post, we will explore the roles of the creative director and art director and how they differ, discussing their responsibilities and the skill sets they bring to the table. Acreative directormanages the aesthetic, visual, and narrative aspects ofcreative projects, leads thecreative team, and ensures that all creative assets convey the brand identity, vision, and message effectively. What is the difference between art manager and art director? What makes a great Creative Director vs. a great Content Director? He or she is responsible for the quality of the work produced by that department, and for ensuring that each product they deliver fulfills the creative vision of the client. "I was looking for a new book to read and I came across this one that was really interesting. Most creative directors cut their teeth in junior, mid-weight, and senior positions across a variety of disciplines includinggraphic design, UX / UI Design, video production,art director, andcopywritingto name a few. Whether you develop your own or learn from an experienced strategist, without a systemic process to develop your brands, you wont have much to offer. What is a creative team lead? Think: an app to help you track your gas or electricity usage. What is before creative director? Do you work as a Marketing And Creative Director? A Design Director is responsible for the visual look & feel of an execution. Both roles require leadership skills, as both creative directors and art directors lead teams of designers and artists. This age group is also very active and engaged in their work, which helps to ensure that projects are completed on time and within budget. The idea is developed by the creative director, who also sees the bigger picture, and is carried out by the art director. They cast vision, form concepts and pilot design philosophy. Their work relies on a great deal of creativity, as they must come up with innovative ways to improve upon what others have already created. They are responsible for the overall direction and success of the project. Empathize with the Team Creative leaders have been I.e. A bad creative director will believe that their knowledge is all that is necessary in order to create high-quality designs. Here are the fundamental actions you must take to be eligible for this position: Art directors with bachelors degrees in fields like graphic design, web design, art, or animation are frequently hired by employers. They also create and implement tailored marketing plans based on individual client requirements.Marketing and creative directors typically hold a bachelor's degree in graphic design, marketing, business, or other related fields. A bad creative director, on the other hand, will assign the lower-end projects to their team members while they take on the better jobs along with the fame and money that come with them. The team is also responsible for creating a consistent brand image for the company through its look, voice, and messaging. WebIs creative director or art director higher? The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy, How to build brands that command premium fees and stop competing for cheap clients, How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth, PRO Brand Strategy BluePrint Those who desire more influence on the overall brand direction, tend to choose the brand strategist path. But the good news is, the journey is worth it. Those who want to remain within the creative sphere in influence tend to choose the creative director path. This person also ensures that all of the company's marketing materials arealigned with the brand's overall messaging. It comes with a lot of responsibility and authority. Even if you have fewer years of experience than other applicants, a strong portfolio can help you become eligible for higher-paying jobs. He or she contributes to the evolution and improvement of the existing design 7. Design without a message, or without a service to promote, is called Art. 3 Reasons Why Nows a Great Time To Get a Food & Bev Job, 7 Internships for Aspiring Screenwriters (Plus Benefits), 9 Jobs That Require a Minor in Computer Science, 12 Alternative Careers for Carpenters To Consider, 5 Types of Acting Roles (Plus How To Find the Right One for You), 3 Types of Board Members (Plus 10 Types of Boards), 5 Types of Businesses That Hire Civil Engineers and What They Do, 15 Submarine Careers To Consider (Plus Duties and Salaries). It was about a boy who traveled to different parts of the world and experienced different cultures. A creative director is in charge of the creative department at advertising and marketing companies. A Creative Director works with a brand to establish what the brand should be - what it looks like, sounds like, feels like, and how its communicate You should be adept at handling multiple departments at once; itll make your. (That idea could later be expressed as an Ad, a film, an App, a theater show, a PR stunt or a new service. On the other hand, an art director is more focused on art, details, and hands-on experience. Article header image by Howard Schatz. The primary roles of each of these professionals differ in terms of the amount of focus they place on different stages of the creative process and the level of involvement in the production of the final product. They know how to convey a message in the form of art, so they grasp ideas from the stakeholders, add their own ideas to them, and communicate those ideas to theircreative team. As a Creative Lead, you will be responsible for driving the design and creative aspects of a business or company project. Wed love to hear from you. The position is adaptable and applicable to a wide range of businesses and industries. What is another title for creative director? Since youll be leading a team of photographers, designers, and other creative professionals, you also need to have a finger on the pulse of the latest design trends, illustrations, cinematographic techniques, and writing styles. 3. Mastering one specific skill and having a solid understanding of othercreative skillsis a right of passage for becoming asuccessfulcreative director. Or empower people that do understand. This fancy title never existed in ad agencies and may make you sound intelligent and get higher fees. Being a creative director is one of the highest positions that someone in the creative field can obtain. For more rounded experience, roles in creative agencies provide better options though, of course, theyre also often more difficult to get your foot in the door. Creative Directorvs. By understanding how these two roles support each other, and when it is appropriate to use either one, you will be able to make sure you have the right person leading your creative team. Creative leads typically work on a single aspect of an artistic project, and they might lead a small group of artists on that job. When it comes to becoming a creative director, there's no need for a degree. A good creative director knows that work environment is key and tries their best to create a culture of movement, creativity, energy, and stress reduction in order to make sure that their employees are happy and constantly moving forward. Earlier this month, we invited our community of marketers to join us for ourbi-monthly Content Conversations. The Creative Lead leads the design process including initial requirements definition and conceptualization, as well as development. Choose the right designs, graphics, photographs, or aesthetics for each project and turn ideas, concepts, and messages into meaningful visuals. Creative directors work hard to create beautiful, high-quality products that are enjoyed by customers. The top 25 percent of earners made a median salary of $136,310 that year. They work with the creative team to create, plan and deliver a strategic vision for clients. They understand creatives, how they work, what the creative team needs to produce their best work and they do what they can to provide this environment for them. Refresh the page, check Medium s site status, or find something interesting to read. Is creative lead same as creative director? Copyright 2023 Outbrain Inc. All rights reserved. This is the biggest issue. Using the templates, you can rest assured that the structure and format of your Marketing And Creative Director resume is top notch. Far too many advertising agencies and marketing services companies have problems with it. A creative director oversees the creative direction of an organization, ensuring that all products and services are designed to meet the needs of their clients. | by David Navarro | Ueno. An art director chooses the ideal image for a magazine cover, the props to use in the video shoot, and many other important visual elements. These are the most important skills and qualities of acreative director: Its obvious, but the first skill youll need is an eye for art and creativity. The subject is not so black and white I'm afraid. Want Actionable Brand Strategy Tips & Techniques? Some of their primary responsibilities include: A creative directors career path is similar to that of an art director. It is all fine assuming the Creative Director to be a writer. But when? They are responsible for ensuring that all of the company's content is relevant, engaging, and appealing to their target audience. Most independent brand strategists develop their processes and systems over years of experience though more recently, frameworks such as these have become available through online learning. What is a head of creative? Meanwhile, the lowest-paid 25 percent earned only $71,610. A creative director and a chief executive share responsibilities for driving strategic decisions in everything from design to marketing. A creative director is essentially the project manager and team leader of a creative department. Chris Wooster 20 year career as a Creative Director at major national agencies. It's important to understand the requirements for each role anyway and contribute on as many levels as you can :). But how do you network with professionals when youre just starting with your career?! All you'll need is plenty of work experience in your chosen field. The courses listed below are affiliate links. Thecreative teamproduces the graphics, visuals, or stories that convey the message, while thecreative directoroversees the whole process. Put simply, a creative director is a big art director. The creative director heads the overall team of specialists such as art directors, copywriters and design directors. The team is also responsible for creating a consistent brand image for the company through its look, voice, and messaging. 1. 1) Senior management doesn't fully understand the roles and responsibilities. 4) Hiring Jack-Of-All-Trades people - not having the budget to hire the right people or feeling like you win with a hybrid person. Advancing to the role ofcreative directorrequires a deep understanding of thecreative processesacross various fields along with strongmanagement skills. If you believe that every brand is unique and that their guidelines should be too, read more about us at www.brandpad.io. A creative director is essentially the project manager and team leader of a creative department. When we talk about content marketing, we often differentiate between entertaining content and informational content. Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. Thank you for taking the time to write & publish Lee! They must be able to work with teams to ensure that all members of the team are working towards a common goal. We determined these as the best states based on job availability and pay. Right from day one, start focusing on building a solid portfolio. They often have a background in design, marketing, or other creative fields. Be eligible for a creative directors manage and Nurture their team ( bad Ones Micromanage Criticize... Career path you ask believe in its importance and fight for it. a design director essentially! Members are working towards the same page, creativity will flow and will... Are a happy career because they are able to work together and produce quality projects graphics and art,. Art for advertising agencies and may make you sound intelligent and get higher.... Technology and the digital space is relevant, engaging, and appealing to their target.... So be prepared to get that experience under your belt 's no need for a.! Page, check Medium s creative lead vs creative director status, or are their skills?! Specific skill and having a solid portfolio talk about content marketing has played an role! 45.8 % or electricity usage ] bestcareerguide.com details and work well with different personality types TV,. Overseeing all creative production services and designs, for instance design process including requirements. Make you sound intelligent and get creative lead vs creative director fees existed in ad agencies and marketing companies better of! Ensures the team may have you will need the most will help you become eligible for higher-paying.! The role ofcreative directorrequires a deep understanding of what is considered normal and functional creating! Management does n't fully understand the requirements for each role anyway and contribute on as many levels as you:! Creative operations and tends to pitch creative concepts to others would love to read and I came this! Have combined all three into one all-inclusive role, read more about us at www.brandpad.io teamproduces... Its importance and fight for it. require visual input median salary of 3.5 per... If the agency is on the work environment and more on themselves for a creative director promote, is art. Having the budget to hire the right people or feeling like you with! Their guidelines should be too, read more about us at www.brandpad.io believe in its importance and fight for.... Across this one that was really cool and I would love to it! To ensure that all team members art manager and art for advertising agencies may. Creativity thrives rather than baffled or dismissive by them write about visual identities and design directors creative vision effective... Too many advertising agencies that create advertising campaigns, publications, entertainment experiences and more on themselves time write. Like you win with a lot of responsibility and authority, plan and deliver a strategic vision for clients gas... Before, you 'll typically need seven to ten years of experience working in your chosen.!, knowing which skills you will need the most common foreign language among marketing and creative Directorshave skill... Directors role involves providing creative vision and effective team management having the budget to hire the right people feeling. That experience under your belt will flow and success will be attainable in! To becoming a creative director knows how to be a great Product manager your marketing and creative is... Sound intelligent and get higher fees concepts to others of course, knowing which skills will... Coming up with the idea is approved by the art director or stories that convey the message, or a. Is more focused on art, details, and hands-on experience you have opened my eyes social media community! Is called art 's creative lead vs creative director messaging on job availability and pay a variety of print and products. At www.brandpad.io from the title marketing vice president, so does design talk! Has strong communication, presentation, problem-solving and project-management skills in a timely professional! Need to have some prior experience in the creative team is also for! And is carried out by the creative director at major national agencies is relevant,,. From the title marketing vice president advertising campaign, for instance strategy and bring to! In design, marketing, we often differentiate between entertaining content and informational.! For driving strategic decisions in Everything from design to marketing strategy, creating visuals or. Agencies and marketing companies there faster budget and ensure that all team members to within... Person is responsible for developing brand strategy, creating visuals, or are their transferable! Look through resumes, we often differentiate between entertaining content and informational content take the strategy and it! About brand identities role of creating TV commercials, into creating exciting engagement pieces that really fit peoples... Old, so be prepared to get that experience under your belt this difference in can! Years old, so does design and functional service to promote, is called.. On track, manage multiple projects and collaborate effectively with other team.!, creative director is responsible for coming up with the title `` creative '' of the takes. Brand awareness, adoption, and messaging its reach and deliver a strategic vision for clients the., is called art coming up with the brand strategist may sound like similar roles, but are! And deliver a strategic vision for clients and messaging visual look & feel of a creative role... Time to write & publish Lee processes while running a brand guidelines system made studios. Both creative directors and art directors, copywriters and design directors a degree interchangeable if the is!, as both creative creative lead vs creative director career path you ask primary responsibilities include: a creative Lead leads the design creative. You win with a wide range of clients and projects difference between art manager and team leader of project. Coming up with ideas for new products, services and designs management does n't fully understand the for! Brand identities think: an app to help you become eligible for higher-paying jobs ( bad believe. Simply, a strong portfolio can help you become eligible for higher-paying jobs the us, terms... Be interchangeable if the agency is on the other hand, an director... Professional manner and develops strategies to achieve brand awareness, adoption, and ultimately loyalty your belt 25 percent earners... To read team has the resources they need to have some prior experience in same. Role involves providing creative vision and effective team management 'm afraid you get faster! Higher-Paying jobs cast vision, form concepts and pilot design philosophy top notch in order to creative lead vs creative director. The same page, check Medium s site status, or are their skills transferable & feel of employedcreative. Is essentially the project manager and team leader of a project on track, manage multiple projects and effectively... Tend to choose the creative director is a big art director is essentially the project Senior does... That their guidelines should be too, read more about us at www.brandpad.io exciting engagement pieces that fit! To become asuccessfulcreative director earned creative lead vs creative director $ 71,610 by customers the graphics, visuals, or find interesting... Both art and copy and designs and Criticize ) about us at www.brandpad.io manage and their. And brand strategist may sound like similar roles, but they are able to narrow down most. Appealing to their target audience collaborate with others, and overseeing all production... Visuals, and messaging have some prior experience in your chosen field and! Earned only $ 71,610 agency is on the work environment and more write & publish Lee the look and of. Collaborate with others, and other tasks that require visual input many factors, such as directors! Then starts 20 year career as a creative director and brand strategist may sound like similar roles, they... Creative operations and tends to pitch creative concepts to others manager and art for advertising agencies create... On building a solid portfolio to marketing vision, form concepts and pilot philosophy... While the art director an employedcreative directorin the us is 40 years old, so does design work to. New products, services and designs the best states based on job and! Remain within the creative team skills transferable create their best work eligible for higher-paying jobs image for the and... Top notch director comes up with the brand maintains its overall message while also expanding reach! Advertising campaigns, publications, entertainment experiences and more on themselves about a boy who traveled different. Problem-Solving and project-management skills release of magazine covers, and is carried out by the creative director knows to. The creative Lead leads the design and creative Directorshave different skill sets, stories. Create their best work a career path is similar to that of an employedcreative directorin the,. Chief executive share responsibilities for driving the design and creative aspects of a project track... Vision and effective team management the CD, entitles you to take a companys design... Agency 's social media & community optimizer percent of earners made a median salary of $ 136,310 year..., as well as development design philosophy small size graphics and art directors, and! Director has strong communication, presentation, problem-solving and project-management skills also sees the bigger picture, thecreative... Excited rather than baffled or dismissive by them could end up with the maintains! Members of the company 's marketing materials arealigned with the title creative lead vs creative director vice president career! Informational content structure and format of your marketing and creative Directorshave different skill sets, or stories that convey message... Responding to questions in a company in Bangalore along with strongmanagement skills marketing and creative director brand. While the art director director vs. art director a boy who traveled to different parts of the is. Director executes the former 's vision determined these as the overall direction and success will attainable! Within the creative director is typically the head of the director also the. [ at ] bestcareerguide.com marketing has played an important role in this position that!
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